{"title":"Heritage Staples","description":"","products":[{"product_id":"organic-kabuli-chana","title":"Organic Kabuli Chana","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Kabuli Chana is grown without chemicals and left unpolished to preserve its natural creaminess and nutrient density. Packed with protein, fibre and essential minerals, it supports steady energy, better digestion and overall wellness. Its soft bite and mild flavour make it perfect for hearty curries, chole, hummus or crunchy roasted snacks. Clean, wholesome and rich, it elevates both daily meals and festive dishes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% organic kabuli chana\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRich in antioxidants like Vitamin C and E\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHigh in protein, zinc, magnesium and phosphorus\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eUnpolished for full nutrition\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eChole, curries, salads and hummus\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRoasted snack mixes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eMeal prep and high protein diets\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035179962740,"sku":"26","price":200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/kabuli-chana_aed1a4c7-1a35-41ff-ba67-ac8b6e08a6a1.png?v=1780550747"},{"product_id":"organic-rava","title":"Organic Rava","description":"\u003cp\u003eFrom healthy dishes to delicious desserts, your desi delicacies will never be the same after a tryst with our Organic Rava. Made from the finest quality wheat and dried with love, this beautifully coarse magic powder is health, taste and essential nutrients all combined into one packet.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"1Kg","offer_id":54715559215476,"sku":"28","price":150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Rava.jpg?v=1780593261"},{"product_id":"organic-pancharatna-dal","title":"Organic Pancharatna Dal","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Pancharatna Dal is a balanced blend of five organic lentils that cook into a rich, hearty and flavourful dish. Packed with protein, fibre, minerals and vital nutrients, this mix supports daily nutrition and offers a wholesome alternative to single-grain dals. It delivers depth, aroma and nourishment in every bowl.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBlend of 5 organic dals\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHigh in protein, fibre and essential minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eGreat for sustained energy and balanced nutrition\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eTraditional pancharatna dal\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFestive meals and everyday cooking\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003c\/span\u003eProtein-rich bowls and thalis\u003cb id=\"docs-internal-guid-7dfb3e2a-7fff-a276-cfeb-8af93e2d0d83\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035180454260,"sku":"27","price":170.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/pancharatna-dal.png?v=1779985903"},{"product_id":"organic-chutney-powder-channa-dal","title":"Organic Chutney Powder - Channa dal","description":"\u003cp\u003e\u003cspan class=\"a-list-item\"\u003eNo South Indian meal is complete without Podi, and this pack will have you reaching for more. Made with organic chana dal, this podi chutney powder is perfect with dosa, idli, puttu, idiyappam and sometimes sprinkled on everything you're eating!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003eMade with 100% certified organic ingredients, you can be sure that what you're eating is clean, preservative and pesticide free, and good for your body.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"150g","offer_id":54035180847476,"sku":"5","price":110.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Chutney-Powder-with-Channa-Dal_150g_B.jpg?v=1780509147"},{"product_id":"organic-wheat-flour","title":"Organic Wheat Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Whole Wheat Flour is from certified organic wheat grown in Rajasthan and Madhya Pradesh and stone-ground on slow-moving chakkis. This gentle milling preserves the bran, fibre, germ, B-vitamins, and natural wheat aroma giving atta that deeper flavour and better texture than roller-milled flours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEvery batch is unbleached, unrefined, and free from polish or additives. The grain is handled with care and treated using a patented steam sterilization process to reduce harmful microbes while retaining nutrition and flavour. The result is a wholesome, high-fibre atta that makes softer rotis, lighter parathas, and more digestible everyday meals.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% certified organic, stone-ground atta\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePreserves bran, germ, B-vitamins and natural flavour\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHigh in dietary fibre and plant protein\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eUnbleached, unrefined, and additive-free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eProcessed using steam sterilization for safer consumption and longer shelf life\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSourced from our trusted network of 1800+ organic farmers\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDaily rotis and phulkas\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eParathas, stuffed breads and pooris\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHomemade baking (flatbreads, cookies)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-e26c0081-7fff-29ad-934f-23783d86e428\"\u003e\u003cspan\u003eHealthy meal prep and kids’ recipes\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"1kg","offer_id":54035180913012,"sku":"29","price":80.0,"currency_code":"INR","in_stock":true},{"title":"5kg","offer_id":54035180945780,"sku":"30","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Wheat-flour_7a20e2aa-41a5-4c0e-aede-6a9b27077adf.jpg?v=1780655107"},{"product_id":"organic-kidney-beans-rajma","title":"Organic (Red) Kidney Beans \/ Rajma","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Rajma is grown on certified organic farms and kept free from polish and chemicals. Naturally rich in protein, iron, folate, magnesium and antioxidants, it supports heart health, sustained energy and overall wellness. When cooked, it becomes buttery and flavourful, making it the star of comforting meals like rajma chawal or hearty stews.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% organic rajma\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHigh in folic acid, magnesium and potassium\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRich in antioxidants\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLow fat, high protein for balanced meals\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRajma masala, curries and stews\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRice bowls and wholesome weekday meals\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003c\/span\u003eHigh-protein vegetarian dishes\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035181175156,"sku":"19","price":210.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/kidney-beans-f.jpg?v=1780202823"},{"product_id":"organic-rice-flour","title":"Organic Rice Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Rice Flour is milled from certified organic rice grown in Karnataka and Tamil Nadu and stone-ground to preserve the flour’s natural soft texture and mild aroma. The traditional slow milling avoids heat damage and keeps the flour smooth and light, ideal where a delicate, neutral flour is required.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe never bleach or over-process the rice; the flour is cleaned and processed using a patented steam sterilization step to reduce microbial risk while preserving nutrition and shelf life. The result is a pure, gluten-free rice flour that performs beautifully for idiyappam, modaks, dosa batter and baking.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% certified organic, stone-ground rice flour\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eNaturally gluten-free and easily digestible\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eNo bleaching, polish or chemical additives\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSteam-sterilized for clean safety and longer shelf life\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSourced from our trusted network of 1800+ organic farmers\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDosas, idiyappam, modaks and steamed snacks\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eGluten-free baking and batters\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-c82e17ac-7fff-f8df-e1c6-eaee943f7ea6\"\u003e\u003cspan\u003eThickening soups and gravies for a smooth finish\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035181273460,"sku":"31","price":80.0,"currency_code":"INR","in_stock":true},{"title":"1kg","offer_id":54035181306228,"sku":"32","price":126.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Rice-flour_1.jpg?v=1780593256"},{"product_id":"organic-jowar-flour","title":"Organic Jowar Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Jowar Flour is produced from certified organic sorghum sourced from dryland farms in Maharashtra and Karnataka and stone-ground to keep its natural colour, taste and nutrient profile intact. The slow milling retains fibre, iron, and plant protein making the flour wholesome and earthy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis jowar is unpolished and free from chemical processing; it is steam-sterilized to reduce microbial risk while preserving natural nutrition. The result is a gluten-free, fibre-rich flour ideal for rotis, porridge, and healthy baking.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% certified organic, stone-ground jowar\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHigh in dietary fibre, iron and plant protein\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eNaturally gluten-free and unpolished\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSteam-sterilized for safer nutrition and shelf stability\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSourced from our trusted network of 1800+ organic farmers\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eJowar rotis, bhakris and porridges\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eMillet upma, pancakes and breads\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003c\/span\u003eBlends with atta for higher-fibre rotis\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035181470068,"sku":"32","price":80.0,"currency_code":"INR","in_stock":true},{"title":"1kg","offer_id":54035181502836,"sku":"33","price":145.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Jowar_1.jpg?v=1780652800"},{"product_id":"organic-black-urad-dal-split","title":"Organic Black Urad Dal Split","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Black Urad Dal Split is organically grown and selected for its deep flavour and nutrient density. Known for its rich aroma and creamy consistency, it is naturally high in fibre, iron, calcium and essential minerals. Perfect for dals, masalas and traditional dishes that need bold taste and hearty texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% organic black urad dal split\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLow GI and rich in dietary fibre\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSupports heart and kidney wellness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eContains iron, calcium and magnesium\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDal makhani style dishes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eGravies, curries and tarka dals\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003c\/span\u003eEveryday home-style cooking\u003cb id=\"docs-internal-guid-b99bb234-7fff-a954-d458-f39f473a0a28\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035181633908,"sku":"13","price":170.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Black-urad-dal-split.png?v=1780558334"},{"product_id":"organic-toor-dal","title":"Organic Toor Dal","description":"\u003cdiv class=\"product__description rte\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Toor Dal brings the comfort of a classic household staple in its cleanest form. Grown on certified organic farms and handled gently, this dal keeps its natural flavour, aroma and nutrition intact. Rich in protein, folic acid, magnesium and potassium, it supports everyday wellness while staying light and easy on digestion. Whether you make a simple dal-chawal or a spicy sambar, this unpolished toor dal gives you a wholesome, satisfying meal every time.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e100% organic and unpolished\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eNatural taste and rich aroma\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eExcellent source of folic acid, magnesium and potassium\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAntioxidant-rich with anti inflammatory benefits\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eLow fat, high protein for balanced nutrition\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eDal fry, tadka dal and home-style pappu\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eSambar, rasam, khichdi\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eHigh protein weekday meals\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Pure and Sure","offers":[{"title":"500 g","offer_id":54035181732212,"sku":null,"price":180.0,"currency_code":"INR","in_stock":true},{"title":"1 Kg","offer_id":54035181764980,"sku":null,"price":345.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/toor-dal-f_1.jpg?v=1780593267"},{"product_id":"organic-ragi-flour","title":"Organic Ragi Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Ragi Flour is made from certified organic finger millet sourced from traditional millet belts in Karnataka and stone-ground to preserve its earthy flavour and nutrient density. The low-heat grinding keeps calcium, iron, and fibre intact so you get the full, natural benefits of this ancient grain.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnpolished and chemical-free, our ragi is cleaned and steam-sterilized to ensure safer, fresher flour without preservatives. The result is a naturally gluten-free, nutrient-dense flour that works well for porridge, dosas, and baked goods recipes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% certified organic, stone-ground ragi\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eNaturally high in calcium, iron and dietary fibre\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eGluten-free and easy to digest\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eUnpolished and additive-free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSteam-sterilized for safety and freshness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSourced from our trusted network of 1800+ organic farmers\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRagi dosas, rotis and porridges\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBaking (muffins, pancakes) and baby foods\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eMillet laddoos and healthy snacks\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035181830516,"sku":"34","price":80.0,"currency_code":"INR","in_stock":true},{"title":"1kg","offer_id":54035181863284,"sku":"35","price":140.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Ragi-Flour_1_02d30bc9-8663-461c-b416-993eaa243d2b.jpg?v=1780653424"},{"product_id":"organic-white-urad-dal-split","title":"Organic White Urad Dal Split","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic White Urad Dal Split is sourced from clean organic farms and gently processed to retain its flavour, nutrients and aroma. Rich in protein, fibre and essential minerals, it cooks into smooth, creamy dals or blends beautifully into batters. Ideal for classic Punjabi and South Indian preparations, it brings wholesome nourishment to every meal.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% organic split white urad dal\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLow GI and rich in dietary fibre\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eNatural source of iron, calcium and magnesium\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAntioxidant support for overall health\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDal tadka, gravies and curries\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eIdli dosa batter, vadas and flours\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eEveryday South Indian and North Indian meals\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035181928820,"sku":"12","price":175.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/white-uard-dal-split.png?v=1780501183"},{"product_id":"organic-green-peas-dried","title":"Organic Green Peas Dried","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Dried Green Peas are carefully harvested, cleaned and vacuum-packed to preserve their natural taste and nutrition for months. Rich in fibre, protein and heart-friendly minerals, they add a creamy texture and satisfying body to soups, curries, gravies and stews. A pantry staple for wholesome, comforting meals.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% organic dried green peas\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHigh fibre and heart-supporting nutrients\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRich in potassium for blood pressure balance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eClean, natural flavour\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePeas curry, gravies and masalas\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSoups, stews and khichdi\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003c\/span\u003eEveryday cooking and meal prep\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035182027124,"sku":"15","price":200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/GREEN-PEAS-DRIED.-f.png?v=1780583236"},{"product_id":"organic-black-urad-whole","title":"Organic Black Urad Whole","description":"\u003cp\u003ePure \u0026amp; Sure Organic Black Urad Whole is grown in certified organic farms and chosen for its robust flavour and creamy consistency. Rich in fibre, protein, iron and essential minerals, it becomes indulgently smooth when slow-cooked. Perfect for dal makhani, festive meals or weekend comfort food,this dal brings depth and nourishment together beautifully.\u003cbr\u003eBenefits\u003cbr\u003e● 100% organic black urad whole\u003cbr\u003e● High in fibre and plant protein\u003cbr\u003e● Minerals that support bone and heart health\u003cbr\u003e● Clean, unpolished and additive free\u003c\/p\u003e\n\u003cp\u003eUsage\u003cbr\u003e● Dal makhani, kaali dal and gravies\u003cbr\u003e● Festive meals and comfort dishes\u003c\/p\u003e\n\u003cp\u003e● Homemade flours and masalas\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035182092660,"sku":"14","price":175.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Black-Urad-whole.jpg?v=1780386848"},{"product_id":"organic-soya-flour","title":"Organic Soya Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Soya Flour is made from certified organic soybeans grown in Madhya Pradesh and Maharashtra and stone-ground to preserve protein integrity and the nutty aroma of soy. The gentle milling ensures the flour remains rich in essential amino acids and plant protein for nutritious cooking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eClean and unrefined, our soya flour is processed with patented steam sterilization to remove harmful microbes without preservatives. The result is a reliable, high-protein flour for rotis, parathas, protein boosts in baking, and wholesome meal enrichment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% certified organic, stone-ground soy flour\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eComplete plant protein and essential amino acids\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eNaturally gluten-free and low in carbs\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSteam-sterilized for food safety and freshness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSourced from our trusted network of 1800+ organic farmers\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eMix into atta for protein-rich rotis and parathas\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAdd to smoothies, batters and baked goods\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003c\/span\u003eUse as a protein supplement in mixes and porridges\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035182158196,"sku":"33","price":115.0,"currency_code":"INR","in_stock":true},{"title":"1kg","offer_id":54035182190964,"sku":"34","price":220.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Soya_Flour_500gms_F.jpg?v=1780666542"},{"product_id":"organic-chana-dal","title":"Organic Chana Dal","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eA kitchen staple that every household needs, our Organic Chana Dal is perfect for everyday dals, curries, and traditional Indian recipes. Also known as kadale bele or split chickpea lentils, this protein-rich pulse is a true kitchen essential for wholesome living. With its rich taste and natural nutrition, chana dal makes every meal hearty and satisfying.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035182453108,"sku":"24","price":120.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/chana-dal--F.png?v=1780558336"},{"product_id":"organic-besan-flour","title":"Organic Besan Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Besan Flour is stone-ground from certified organic chana dal grown in Madhya Pradesh and Maharashtra to retain its dense texture, nutty flavour, and natural nutrition. The slow stone milling preserves protein and dietary fibre, giving besan that authentic texture and taste needed for savoury and sweet preparations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnrefined and free from bleaching or chemicals, our besan is cleaned and processed with patented steam sterilization to ensure hygienic handling and safer shelf life without preservatives. The result is a pure, high-protein gram flour ready for bhajis, pakoras, bati mixes, and traditional sweets.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% certified organic, stone-ground besan\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHigh in plant protein, complex carbs and fibre\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eUnpolished, additive-free and natural tasting\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSteam-sterilized for food safety and extended freshness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSourced from our trusted network of 1800+ organic farmers\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePakoras, chillas, and bhajis\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBesan laddoos, burfis and traditional sweets\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003c\/span\u003eBinding agent for kebabs and batters\u003cb\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035182944628,"sku":"35","price":125.0,"currency_code":"INR","in_stock":true},{"title":"1kg","offer_id":54035182977396,"sku":"36","price":225.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/besan_1.jpg?v=1780550749"},{"product_id":"organic-green-gram-split","title":"Organic Green Gram Split","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Green Gram Split is organically grown and processed gently to retain its clean taste and nutrients. Light, comforting and easy to digest, it is rich in folic acid, magnesium, potassium and protein. Perfect for khichdi, dals and recovery meals, it brings gentle nourishment to your daily routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e100% organic green gram split\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRich in folic acid, magnesium and potassium\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eHigh in antioxidants\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eLow fat and high protein\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eKhichdi, dals and soups\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eLight meals for recovery\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003eProtein-rich everyday cooking\u003cb id=\"docs-internal-guid-42c837b2-7fff-7660-6065-a58c2b6a9309\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035183042932,"sku":"17","price":160.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/green-gram-split.png?v=1780578657"},{"product_id":"organic-moong-dal","title":"Organic Moong Dal","description":"\u003cdiv class=\"product__description rte\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Moong Dal is a clean, light and versatile lentil grown on certified organic farms using soil-friendly methods. Naturally rich in proteins, antioxidants and vital nutrients, this dal cooks quickly and blends effortlessly into everyday recipes. From light khichdi and soups to wholesome curries and salads, it brings gentle flavour and easy digestion to your table, making it a favourite for all ages.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% organic and naturally unpolished\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eMild, clean flavour and soft texture\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHigh in protein, antioxidants and essential nutrients\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eEasy to digest and suitable for daily meals\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eKhichdi, dal, soups and light curries\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSprouts and salads\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eIdeal for those recovering or with sensitive digestion\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Pure and Sure","offers":[{"title":"500 g","offer_id":54035183599988,"sku":null,"price":150.0,"currency_code":"INR","in_stock":true},{"title":"1 Kg","offer_id":54035183632756,"sku":null,"price":285.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/moong-dal_1.png?v=1780578660"},{"product_id":"organic-masoor-dal","title":"Organic Masoor Dal","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Masoor Dal brings together clean flavour and nutrient density in every bowl. Grown organically and left unpolished, it retains its natural earthy aroma and bright colour. Rich in folic acid, magnesium, potassium and plant protein, this dal supports immunity, energy and heart health. It cooks quickly into a smooth, comforting dish perfect for weekday meals.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% organic masoor dal\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRich in folic acid and minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHigh in antioxidants with anti inflammatory support\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLow fat, high protein for light, nourishing meals\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDal fry, masoor curry and soups\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eKhichdi or protein-rich bowls\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003c\/span\u003eQuick meals for busy days\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035183927668,"sku":"18","price":145.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Masoor-Dal-f.jpg?v=1780578658"},{"product_id":"organic-maida","title":"Organic Maida","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Maida is milled from certified organic wheat and refined without harmful chemicals, bleaching agents, or synthetic whiteners. The result is a soft, fine flour that performs like conventional maida but without toxic processing, ideal for baking and Indian breads.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach batch is handled hygienically and treated using patented steam sterilization to reduce microbial contamination while avoiding preservatives. The outcome is clean, shelf-stable maida that gives the refined texture you need for bhature, breads, cakes and pastries.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% certified organic, chemical-free refined flour\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSoft, fine texture ideal for baking and Indian fried breads\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFree from bleaching agents, synthetic whiteners and emulsifiers\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSteam-sterilized for safety and longer shelf life\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSourced from our trusted network of 1800+ organic farmers\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBaking cakes, cookies, and breads\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBhature, samosas, naans and fritters\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003c\/span\u003eEveryday recipes that require fine, soft flour\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035183993204,"sku":"42","price":65.0,"currency_code":"INR","in_stock":true},{"title":"1kg","offer_id":54035184025972,"sku":"43","price":120.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Maida-flour--F_1.jpg?v=1780496625"},{"product_id":"organic-green-gram-whole","title":"Organic Green Gram Whole","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Whole Green Gram is handpicked from certified organic farms and kept unpolished to retain its natural nutrition. High in iron, folate, magnesium and plant protein, this versatile pulse supports sustained energy, better digestion and everyday wellness. Whether cooked into dals, sprouted for salads or added to traditional recipes, it delivers clean, wholesome nourishment in every spoonful.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% organic green gram\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRich in folic acid, magnesium and potassium\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHigh in antioxidants with anti inflammatory benefits\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLow fat, high protein for balanced nutrition\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSprouts, salads and stir-fries\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDals, khichdi and wholesome bowls\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eEveryday high-protein meals\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035184091508,"sku":"16","price":145.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/green-gram-whole-f.jpg?v=1780509624"},{"product_id":"organic-multigrain-flour","title":"Organic Multigrain Flour","description":"\u003cp\u003eGet on the dance flour with the wonders of seven grains \u003cto confirmed=\"\" be=\"\"\u003e, all grown organically with our\nMulti Grain Flour. More nutritious, more beneficial for health and more rich in fiber, this is one of the\nhealthiest flours you can befriend for a fitter life. Don’t think twice, make the switch and challenge your\ninner chef, with an organically healthy twist.\u003c\/to\u003eall grown organically with our\u003cbr\u003eMulti Grain Flour. More nutritious, more beneficial for health and more rich in fiber, this is one of the healthiest flours you can befriend for a fitter life. Don’t think twice, make the switch and challenge your inner chef, with an organically healthy twist.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"1 kg","offer_id":54035184157044,"sku":"43","price":130.0,"currency_code":"INR","in_stock":true},{"title":"5kg","offer_id":54035184189812,"sku":null,"price":600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/MultiGrain-flour_52328fd7-2725-48ed-97eb-498336913659.jpg?v=1780115644"},{"product_id":"organic-green-banana-flour","title":"Organic Green Banana Flour","description":"\u003cp\u003eIf bananas make everything better, then nothing can get better than our Organic Green Banana Flour. Made with love from the finest green bananas in the country, this is the perfect substitute for wheat flour in a lot of recipes, giving them a nutty taste that keeps you coming back for more. What’s more, you can even use it as a thickening agent in soups, stews and even smoothies. \u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035184255348,"sku":"44","price":280.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Green_Banana_flour_Front_jpg.jpg?v=1780565259"},{"product_id":"organic-chyawanprash","title":"Organic Chyawanprash","description":"\u003cp\u003ePure \u0026amp; Sure Organic Chyawanprash is a traditional blend of 40+ organic herbs, fruits, and spices mixed with organic ghee and honey to create a nutrient-rich, aromatic Ayurvedic tonic. It supports immunity, digestion, and overall vitality using clean, time-honoured ingredients. This is a wholesome, chemical-free chyawanprash that nourishes the body daily.\u003cbr\u003eBenefits\u003cbr\u003e● Rich in vitamin C, antioxidants, and herbal nutrients\u003cbr\u003e● Traditional Ayurvedic recipe\u003cbr\u003e● Free from artificial sweeteners or preservatives\u003cbr\u003e● Sourced from 1800+ organic farmers\u003c\/p\u003e\n\u003cp\u003eUsage\u003cbr\u003eTake daily with warm milk or consume directly as a wellness booster.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"250g","offer_id":54035186712948,"sku":"10","price":325.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Organic_Chyawanprash_F.jpg?v=1780125349"},{"product_id":"organic-sweet-potato-flour","title":"Organic Sweet Potato Flour","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eNaturally gluten-free and rich in fiber, our organic sweet potato flour is a nutritious alternative for everyday cooking and baking. Made from carefully sourced organic sweet potatoes, it’s free from chemicals, additives, and preservatives. Light, versatile, and mildly sweet, it’s perfect for rotis, pancakes, breads, or even as a thickener for soups and gravies. A healthy twist to your everyday kitchen essentials!\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035187925364,"sku":"46","price":290.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Sweet-Potato_2be59732-bfaf-4888-88c4-60abca41eefe.png?v=1779438852"},{"product_id":"organic-bengal-gram","title":"Organic Bengal Gram","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Bengal Gram (Whole) is grown on certified organic farms and harvested at peak maturity to deliver whole, unpolished chana that keeps natural fibre, vitamins and minerals intact. The whole grain offers a robust texture and earthy taste ideal for slow-cooked dishes and snacks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach lot is steam-sterilized to reduce harmful microbes while preserving nutritional quality and natural flavour. The result is a dependable, nutrient-dense pulse that supports healthy meals and sustainable farming.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% certified organic whole Bengal gram\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHigh in protein, fibre, iron and essential nutrients\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eUnpolished and free from chemical treatments\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSteam-sterilized for safer storage and freshness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFarmer-first sourcing with full traceability\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCook chole, curries, stews and slow-cooked dishes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSoak and sprout for salads and snacks\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003c\/span\u003eRoast and season for crunchy, high-protein treats\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035188646260,"sku":"23","price":120.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/bengal-gram--f.png?v=1780501188"},{"product_id":"organic-raw-jackfruit-flour","title":"Organic Raw Jackfruit Flour","description":"\u003cp\u003eThe jack of all tastes is with us in a whole new avatar. Try our Organic Jackfruit Flour and get ready to elevate your idlis, dosas, rotis, parathas and even your daily baked goodies to new levels of gastronomic nirvana.\u003c\/p\u003e\n\u003cp\u003eNaturally gluten free, the Jackfruit atta is a good source of dietary fiber and starch. It is ideal for weight watchers, vegans and is diabetic-friendly. It aids digestion and helps to control high blood pressure.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54751562203508,"sku":"45","price":425.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/jackfruit-flour.png?v=1780686225"},{"product_id":"organic-coconut-flour","title":"Organic Coconut Flour","description":"\u003cp\u003ePure \u0026amp; Sure Organic Coconut Flour is stone-ground from dried organic coconut flesh to\u003cbr\u003epreserve natural nutty sweetness, soft texture, and fibre content. The gentle milling keeps the\u003cbr\u003eflour light and absorbent, ideal for gluten-free and low-carb baking applications.\u003cbr\u003eProcessed without bleaching or additives and steam-sterilized for safety and freshness, this\u003cbr\u003eflour stays pure and long-lasting while delivering wholesome fibre and plant protein to your\u003cbr\u003erecipes.\u003cbr\u003eBenefits\u003cbr\u003e● 100% certified organic, stone-ground coconut flour\u003cbr\u003e● High in dietary fibre and plant protein\u003cbr\u003e● Unrefined and additive-free\u003cbr\u003e● Steam-sterilized for safety and extended shelf life\u003cbr\u003e● Great for gluten-free, paleo, and low-carb baking\u003c\/p\u003e\n\u003cp\u003eUsage\u003cbr\u003eUse in baking breads, cookies, pancakes, and as a thickener in smoothies or batters. Note:\u003cbr\u003eabsorbs more liquid than wheat flour — adjust recipes accordingly.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"350g","offer_id":54035189334388,"sku":"47","price":350.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/coconut-flour.png?v=1780326927"},{"product_id":"organic-white-urad-dal-whole","title":"Organic White Urad Dal Whole","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic White Urad Dal Whole is grown organically and selected carefully to ensure clean taste and consistent texture. Packed with fibre, protein, iron and essential minerals, it is a must-have for South Indian cooking and traditional recipes. Whether used in idli batter, dals or gravies, it delivers hearty nutrition and a naturally rich flavour.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% organic white urad dal\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLow glycemic index and high fibre\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSupports heart and kidney wellness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eContains iron, calcium and folate\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eIdli dosa batter\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eGravies, dals and traditional dishes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003c\/span\u003eHomemade flours and festive recipes\u003cb id=\"docs-internal-guid-0a4902a7-7fff-fd01-194c-19b194068658\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035190677876,"sku":"22","price":175.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Urad-Dal-Whole.png?v=1780558337"},{"product_id":"organic-ragi-porridge","title":"Organic Ragi Porridge","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003ePower-packed with calcium, iron, and natural fiber, our organic ragi porridge is a nourishing choice for all ages. Made from 100% certified organic ragi, this wholesome finger millet porridge is easy to digest, filling, and perfect for growing kids as well as adults. Free from preservatives, chemicals, and additives, our ragi porridge makes for a hearty breakfast or evening meal that keeps you energized and healthy!\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"200g","offer_id":54035192676724,"sku":"61","price":100.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Ragi-Porridge-A.jpg?v=1778745935"},{"product_id":"organic-tender-just-jackfruit","title":"Organic Tender Just Jackfruit","description":"\u003cp\u003eThe jack of all tastes is with us in a whole new avatar. Try our Organic Jackfruit Flour and get ready to elevate your idlis, dosas, rotis, parathas and even your daily baking goodies to new levels of gastronomic nirvana.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"200g","offer_id":54035193430388,"sku":"66","price":90.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Tender-Jackfruit_A_f7467c02-b364-42e1-877e-adb9427367bf.jpg?v=1780125347"},{"product_id":"organic-foxtail-millet","title":"Organic Foxtail Millet","description":"\u003cp\u003eMillets are back in the scene with another round of applause and aren’t we glad! Super rich in nutrients and super healthy for your system, our Organic Foxtail Millets will forever be a wonderful addition to your diets. Try substituting your rice oriented delicacies with this and slowly, but steadily, we’re sure you’ll see the difference.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035194380660,"sku":"80","price":185.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Foxtail_Millet.png?v=1779778057"},{"product_id":"organic-barnyard-millet","title":"Organic Barnyard Millet","description":"\u003cp\u003eOne of the richest grains around, our Organic Barnyard Millet is bringing back tradition in a whole new and clean avatar.From being administered as a porridge to your babies to giving a healthy twist to your upmas, khichdis, fried rice and more, this grain is all you need for your daily dose of digestible proteins.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035194446196,"sku":"79","price":150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Barnyard_Millet.png?v=1780301256"},{"product_id":"organic-little-millet","title":"Organic Little Millet","description":"\u003cp\u003eIndian kitchens have evolved a lot during recent times, and in this process, they have proudly gone back to their roots. Our Organic Little Millet is a toast to this return to tradition. Not at all little by any means in nutrition and filled with potent antioxidants and vitamin B, these indigenous grains are healthy, nutritious and versatile to be an excellent addition to your kitchens and diets.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035194511732,"sku":"82","price":135.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Little_millet.png?v=1780647999"},{"product_id":"organic-kodo-millet","title":"Organic Kodo Millet","description":"\u003cp\u003eAnother one from our good old millet stables, the Organic Kodo Millet is a yummy and healthy answer to all the wheat allergic folks out there. Rich in antioxidants and dietary fibers, these grains can enhance the health quotient and taste quotient of most of your daily recipes. Grab a pack, and start new for a happy, healthy and nutrient rich lifestyle. \u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035194577268,"sku":"81","price":130.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Kodo-Millet-f.png?v=1780548166"},{"product_id":"organic-proso-millet","title":"Organic Proso Millet","description":"\u003cp\u003eAnother highly nutritious and delicious cereal grain from our millet stable, the Organic Proso Millet is definitely a great substitute in your diets. Brimming with fiber, carbohydrates and proteins along with a whole lot of other components that are good for you, these little fellows are the best way forward to regenerate your health in the most natural way possible. \u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035194708340,"sku":"83","price":140.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/proso-Millet-f.png?v=1780599151"},{"product_id":"organic-khapli-wheat-flour","title":"Organic Khapli Wheat Flour","description":"\u003cdiv\u003eKhapli Wheat is an ancient grain valued for its dense nutrition and slow-releasing energy. Naturally high in complex carbohydrates and dietary fibre, this heritage wheat provides sustained nourishment without sudden sugar spikes. With a notable protein content and very low fat, it supports everyday strength, satiety, and balanced nutrition. Our Organic Khapli Wheat retains its natural grain integrity, offering a wholesome, earthy flavour and a heavier, more satisfying bite than modern refined wheat—making it a thoughtful choice for those seeking traditional grains with real nutritional depth.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • High in dietary fibre to support digestion\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • Good source of plant protein for daily strength\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • Provides sustained energy from complex carbohydrates\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • Naturally low in fat and free from additives\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e* Lower gluten content compared to regular wheat\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eUsage\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIdeal for making rotis, chapatis, parathas, and breads when ground into flour. Can also be cooked whole and used in salads, khichdi, or hearty grain bowls for a wholesome, traditional meal.\u003c\/div\u003e","brand":"Pure and Sure","offers":[{"title":"1kg","offer_id":54035197100404,"sku":null,"price":250.0,"currency_code":"INR","in_stock":true},{"title":"5kg","offer_id":54035197133172,"sku":null,"price":1150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/khapli-wheat-flour.png?v=1780383435"},{"product_id":"organic-low-gi-rice","title":"Organic Low GI Rice","description":"\u003cdiv\u003eOur Organic Low GI Sonamasuri Rice is thoughtfully grown and processed for those who want balanced nutrition without giving up everyday comfort. Naturally light, aromatic, and easy to digest, this rice is a smarter alternative to regular white rice. With a lower glycemic response, it releases energy gradually, making it suitable for daily meals, especially for those mindful of blood sugar levels. Steam sterilized for safety and purity, this rice retains its natural goodness while staying clean and preservative-free.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eBenefits\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • Low glycemic index for better blood sugar control\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • Naturally low in fat and cholesterol-free\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • Provides steady energy through complex carbohydrates\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • Contains dietary fibre and essential minerals\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • Easy to digest and light on the stomach\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eUsage\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • Ideal for everyday meals like steamed rice and curd rice\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • Perfect for diabetic-friendly and balanced diets\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • Use for rice bowls, vegetable rice, or light pulaos\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • Suitable for both lunch and dinner preparations\u003c\/span\u003e\u003c\/div\u003e","brand":"Pure and Sure","offers":[{"title":"1kg","offer_id":54035197198708,"sku":null,"price":190.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Low-GI-Rice-_Sonamasuri__jpg.jpg?v=1778757870"},{"product_id":"organic-polished-ricesona-masoori-rice","title":"Organic Polished Rice(Sona Masoori Rice)","description":"\u003cp\u003ePure \u0026amp; Sure Organic Polished Rice (Sona Masoori) is gently milled and polished using natural\u003cbr\u003eprocesses to produce a smooth, light-textured grain that cooks quickly and tastes clean.\u003cbr\u003eSourced from certified organic farms, its processing avoids harmful chemical treatments.\u003cbr\u003eTreated with steam sterilization for safer nutrition and improved shelf stability, this rice offers\u003cbr\u003econsistent cooking performance and honest flavour without artificial interventions.\u003cbr\u003eBenefits\u003cbr\u003e● 100% certified organic polished Sona Masoori rice\u003cbr\u003e● Light texture and natural flavour\u003cbr\u003e● Processed without chemical bleaching or additives\u003cbr\u003e● Steam-sterilized for safety and longer shelf life\u003cbr\u003e● Ethical, traceable sourcing\u003c\/p\u003e\n\u003cp\u003eUsage\u003c\/p\u003e\n\u003cp\u003eUse for everyday meals, pulaos, and recipes where a light, fluffy rice is preferred.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"1kg","offer_id":54035197460852,"sku":"117","price":125.0,"currency_code":"INR","in_stock":true},{"title":"5kg","offer_id":54035197493620,"sku":"115","price":595.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/sona-masoori-rice-1_40bd30d2-38f3-49ee-911c-9cccf25a8181.png?v=1780655104"},{"product_id":"organic-brown-rice","title":"Organic Brown Rice","description":"\u003cp\u003ePure \u0026amp; Sure Organic Brown Rice (Sona Masoori) is milled from certified organic paddy while keeping the bran layer intact, preserving fibre, minerals, and natural aroma. The rice is\u003cbr\u003eunpolished and chemical-free, offering a wholesome alternative to refined white rice.\u003cbr\u003eTreated with steam sterilization to reduce microbial load without preservatives, this brown rice keeps its nutrition and freshness while offering a satisfying, slightly nutty texture ideal for daily meals.\u003cbr\u003eBenefits\u003cbr\u003e● 100% certified organic, unpolished brown rice\u003cbr\u003e● High in fibre, vitamins, and antioxidants\u003cbr\u003e● No bleaching or chemical polishing\u003cbr\u003e● Steam-sterilized for safer nutrition and longer shelf life\u003cbr\u003e● Sustainably sourced from organic farmers\u003c\/p\u003e\n\u003cp\u003eUsage\u003cbr\u003eCook as a wholesome side or base for grain bowls, pilafs, and stir-fries to add fibre and\u003cbr\u003esustained energy.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"1kg","offer_id":54035197657460,"sku":"126","price":145.0,"currency_code":"INR","in_stock":true},{"title":"5kg","offer_id":54035197690228,"sku":"115","price":620.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/brown-rice_F.jpg?v=1780578657"},{"product_id":"organic-basmati-rice","title":"Organic Basmati Rice","description":"\u003cp\u003ePure \u0026amp; Sure Organic Basmati Rice is premium long-grain basmati grown on certified organic farms to preserve its natural fragrance and fine grain structure. Carefully harvested and minimally processed, it delivers the classic aroma and fluffy separation that basmati is known for.\u003c\/p\u003e\n\u003cp\u003eTreated with steam sterilization to reduce harmful microbes while avoiding chemical\u003cbr\u003epreservatives, this rice keeps its authentic flavour and shelf life so you can enjoy fragrant\u003cbr\u003ebiryanis and pilafs with confidence.\u003cbr\u003eBenefits\u003cbr\u003e● 100% certified organic long-grain basmati\u003cbr\u003e● Fragrant aroma and fluffy cooking performance\u003cbr\u003e● No chemical polishing, bleaching, or preservatives\u003cbr\u003e● Steam-sterilized for safer storage and freshness\u003cbr\u003e● Sustainably sourced from organic growers\u003c\/p\u003e\n\u003cp\u003eUsage\u003cbr\u003ePerfect for biryanis, pulaos, or as a fragrant accompaniment to curries and stews.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"1 kg","offer_id":54035197821300,"sku":null,"price":300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/basmati-rice-_A.png?v=1780655104"},{"product_id":"organic-basmati-rice-brown","title":"Organic Basmati Rice - Brown","description":"\u003cp\u003ePure \u0026amp; Sure Organic Brown Basmati Rice combines basmati aroma with the nutrition of whole grain by keeping the bran intact. Grown on certified organic farms, it offers fibre, vitamins, and a naturally fragrant long grain suited to healthier preparations.\u003cbr\u003eProcessed with steam sterilization to enhance safety without chemical preservatives, this\u003cbr\u003ebrown basmati cooks fluffy while preserving nutrients and aroma for balanced, flavourful\u003cbr\u003emeals.\u003cbr\u003eBenefits\u003cbr\u003e● 100% certified organic brown basmati\u003cbr\u003e● Retains bran for fibre, vitamins, and minerals\u003cbr\u003e● Aromatic long-grain texture\u003cbr\u003e● Steam-sterilized for purity and shelf stability\u003cbr\u003e● Ethically sourced from organic farmers\u003c\/p\u003e\n\u003cp\u003eUsage\u003cbr\u003eUse for pilafs, biryanis, and rice bowls where aroma and fibre matter.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"1 kg","offer_id":54035197952372,"sku":null,"price":280.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/brown-BAsmati-rice_1373853f-0bf8-4ee9-b361-2820804d86b0.jpg?v=1779938806"},{"product_id":"organic-red-rice","title":"Organic Red Rice","description":"\u003cp\u003ePure \u0026amp; Sure Organic Red Rice is cultivated on certified organic farms and retained in its natural whole-grain form to preserve antioxidants, fibre, and essential minerals. The red bran imparts a nutty flavour, higher nutrient density, and a satisfying chew.\u003cbr\u003eEach batch is steam-sterilized to reduce microbial risk while keeping nutrition intact. The result is a versatile, antioxidant-rich grain ideal for heart-friendly, nutrient-dense meals.\u003cbr\u003eBenefits\u003cbr\u003e● 100% certified organic red whole grain rice\u003cbr\u003e● High in antioxidants, fibre, and minerals\u003cbr\u003e● No bleaching or chemical polishing\u003cbr\u003e● Steam-sterilized for safer nutrition and shelf life\u003cbr\u003e● Sustainably farmed and traceable\u003c\/p\u003e\n\u003cp\u003eUsage\u003c\/p\u003e\n\u003cp\u003eCook as a healthy rice base for salads, pilafs, and traditional rice dishes that benefit from a\u003cbr\u003enutty texture.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"1 kg","offer_id":54035198083444,"sku":null,"price":189.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Red-Rice.jpg?v=1780386602"},{"product_id":"organic-semi-polished-ricerajmudi-rice","title":"Organic Semi Polished Rice(Rajmudi Rice)","description":"\u003cp\u003ePure \u0026amp; Sure Organic Semi-Polished Rice (Rajmudi) is processed to retain more of the bran than fully polished rice, offering a balanced texture with added nutrition. Grown on certified organic farms, this variety brings authentic flavour and a lower glycemic profile compared to fully refined rice.\u003cbr\u003eTreated using steam sterilization to reduce microbes without chemicals, the rice preserves\u003cbr\u003enutritional value and shelf life, delivering a wholesome grain suitable for diverse Indian dishes.\u003cbr\u003eBenefits\u003cbr\u003e● 100% certified organic Rajmudi semi-polished rice\u003cbr\u003e● Higher fibre and nutrient retention than white rice\u003cbr\u003e● Lower glycemic impact and sustained energy\u003cbr\u003e● Steam-sterilized for safer consumption and storage\u003cbr\u003e● Sourced sustainably from organic farmers\u003c\/p\u003e\n\u003cp\u003eUsage\u003cbr\u003eIdeal for pulao, biryani, bisibele bath, and daily meals where balanced nutrition matters.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"1kg","offer_id":54035198148980,"sku":"116","price":135.0,"currency_code":"INR","in_stock":true},{"title":"5kg","offer_id":54035198181748,"sku":"124","price":610.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Semi-polished-rice_01_jpg.jpg?v=1780653426"},{"product_id":"organic-idly-rice","title":"Organic Idly Rice","description":"\u003cp\u003ePure \u0026amp; Sure Organic Idli Rice is premium, carefully selected grain grown on certified organic farms to deliver soft, fluffy idlis with minimal processing. The grains are cleaned and handled to retain natural texture and cooking performance.\u003cbr\u003eTreated using a patented steam sterilization process to reduce harmful microbes without\u003cbr\u003echemicals, the rice remains safe and shelf-stable while keeping its natural purity. The result is\u003cbr\u003ereliable idli rice that makes tender, wholesome steamed cakes.\u003cbr\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e● 100% certified organic idli rice\u003cbr\u003e● Produces soft, fluffy idlis with excellent texture\u003cbr\u003e● No chemical polishing or bleaching\u003cbr\u003e● Steam-sterilized for safer consumption and longer shelf life\u003cbr\u003e● Sourced from 1800+ organic farmers\u003c\/p\u003e\n\u003cp\u003eUsage\u003cbr\u003eSoak and grind or use in mixes for idli batter to prepare soft idlis served with chutney and\u003cbr\u003esambar.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"1 Kg","offer_id":54035198247284,"sku":null,"price":150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Idli-rice_e9450570-4fa5-4bf6-8ff5-68aaf57c7d04.png?v=1780639926"},{"product_id":"organic-broken-rice","title":"Organic Broken Rice","description":"\u003cp\u003ePure \u0026amp; Sure Organic Broken Rice (Nuccu Akki) is made from certified organic paddy and\u003cbr\u003eintentionally broken to create a quick-cooking, nutrient-dense rice ideal for porridges, khichdi, and everyday meals. The broken grains keep the bran intact and retain natural B vitamins and minerals.\u003cbr\u003eThe rice is steam-sterilized to reduce microbes without chemicals, ensuring safer storage while preserving nutrition. The result is a practical, wholesome rice that cooks soft and comforting every time.\u003cbr\u003eBenefits\u003cbr\u003e● 100% certified organic and unpolished broken rice\u003cbr\u003e● Retains B vitamins, fibre, and minerals\u003cbr\u003e● Quick to cook and easy to digest\u003cbr\u003e● Steam-sterilized for safer nutrition and shelf life\u003cbr\u003e● Traceable, farmer-first sourcing\u003c\/p\u003e\n\u003cp\u003eUsage\u003cbr\u003eUse in khichdi, porridge, pongal, or as a soft rice option for babies and convalescence meals.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"1kg","offer_id":54035198378356,"sku":null,"price":90.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Broken-Rice_1.jpg?v=1780655110"},{"product_id":"organic-matta-rice","title":"Organic Matta Rice","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eStart your mornings with the earthy aroma of Kerala Matta Rice, a beloved staple from the heart of Kerala. Whether it’s a weekend feast or a wholesome weekday dinner, our nutrient-rich, unpolished Matta Rice brings authentic flavor to the table. Known for its unique earthy taste, Palakkad Matta Rice is packed with fibre and minerals that make everyday meals delicious and nourishing. From a simple dal-chawal to a comforting porridge or a hearty curry spread, Matta Rice adds depth, nutrition, and authenticity to your plate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!----\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"1 kg","offer_id":54035198509428,"sku":null,"price":120.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/matta-rice.png?v=1780553396"},{"product_id":"organic-quinoa-seeds","title":"Organic Quinoa Seeds","description":"\u003cp\u003e Pure \u0026amp; Sure Organic Quinoa Seeds are a gluten-free grain alternative grown organically and  harvested for their natural lightness and nutritional richness. High in fiber and complete plant\u003cbr\u003eprotein, quinoa supports digestion, energy, and balanced meals. Processed using steam sterilization, each batch stays clean and safe while retaining its natural\u003cbr\u003etaste. The result is a versatile grain that cooks fluffy and blends easily into healthy dishes.\u003cbr\u003eBenefits\u003cbr\u003e● High in protein and dietary fibre\u003cbr\u003e● Naturally gluten-free\u003cbr\u003e● Pure, additive-free grain\u003cbr\u003e● Steam sterilized for purity and freshness\u003cbr\u003e● Sourced from ethical organic farms\u003c\/p\u003e\n\u003cp\u003eUsage\u003cbr\u003eCook like rice for bowls, salads, stir-fries, and porridge.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035205095796,"sku":null,"price":250.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Quinoa_seeds_F_jpg.jpg?v=1780578663"},{"product_id":"organic-triphala-powder","title":"Organic Triphala Powder","description":"\u003cdiv class=\"product__description rte\"\u003e\n\u003cp\u003ePure \u0026amp; Sure Organic Triphala Powder is a traditional Ayurvedic blend made from organically\u003cbr\u003egrown amla, bibhitaki, and haritaki. These fruits are dried and powdered to keep their natural\u003cbr\u003ecleansing and digestive properties intact.\u003cbr\u003eThe powder is steam sterilized to enhance hygiene and preserve potency, creating a clean,\u003cbr\u003ereliable digestive tonic that supports daily wellness.\u003cbr\u003eBenefits\u003cbr\u003e● Supports digestion, detox, and immunity\u003cbr\u003e● Rich in antioxidants and minerals\u003cbr\u003e● Pure, unrefined, and chemical-free\u003cbr\u003e● Steam sterilized for safe, strong potency\u003cbr\u003e● Sourced from regenerative organic farms\u003c\/p\u003e\n\u003cp\u003eUsage\u003cbr\u003eMix with warm water at night or use as guided by a wellness practitioner.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pure and Sure","offers":[{"title":"100g","offer_id":54035205161332,"sku":null,"price":155.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Triphala-Powder-f_d28acd71-dbf5-4eb2-9c5b-391ae8d34583.jpg?v=1780593292"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/collections\/2.3.1AdobeStock_1679802845.jpg?v=1771306081","url":"https:\/\/thesustainablemarketplace.in\/collections\/heritage-staples.oembed","provider":"The Sustainable Marketplace","version":"1.0","type":"link"}