{"product_id":"organic-basmati-rice-brown","title":"Organic Basmati Rice - Brown","description":"\u003cp\u003ePure \u0026amp; Sure Organic Brown Basmati Rice combines basmati aroma with the nutrition of whole grain by keeping the bran intact. Grown on certified organic farms, it offers fibre, vitamins, and a naturally fragrant long grain suited to healthier preparations.\u003cbr\u003eProcessed with steam sterilization to enhance safety without chemical preservatives, this\u003cbr\u003ebrown basmati cooks fluffy while preserving nutrients and aroma for balanced, flavourful\u003cbr\u003emeals.\u003cbr\u003eBenefits\u003cbr\u003e● 100% certified organic brown basmati\u003cbr\u003e● Retains bran for fibre, vitamins, and minerals\u003cbr\u003e● Aromatic long-grain texture\u003cbr\u003e● Steam-sterilized for purity and shelf stability\u003cbr\u003e● Ethically sourced from organic farmers\u003c\/p\u003e\n\u003cp\u003eUsage\u003cbr\u003eUse for pilafs, biryanis, and rice bowls where aroma and fibre matter.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"1 kg","offer_id":54035197952372,"sku":null,"price":280.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/brown-BAsmati-rice_1373853f-0bf8-4ee9-b361-2820804d86b0.jpg?v=1779938806","url":"https:\/\/thesustainablemarketplace.in\/products\/organic-basmati-rice-brown","provider":"The Sustainable Marketplace","version":"1.0","type":"link"}