{"product_id":"organic-basmati-rice","title":"Organic Basmati Rice","description":"\u003cp\u003ePure \u0026amp; Sure Organic Basmati Rice is premium long-grain basmati grown on certified organic farms to preserve its natural fragrance and fine grain structure. Carefully harvested and minimally processed, it delivers the classic aroma and fluffy separation that basmati is known for.\u003c\/p\u003e\n\u003cp\u003eTreated with steam sterilization to reduce harmful microbes while avoiding chemical\u003cbr\u003epreservatives, this rice keeps its authentic flavour and shelf life so you can enjoy fragrant\u003cbr\u003ebiryanis and pilafs with confidence.\u003cbr\u003eBenefits\u003cbr\u003e● 100% certified organic long-grain basmati\u003cbr\u003e● Fragrant aroma and fluffy cooking performance\u003cbr\u003e● No chemical polishing, bleaching, or preservatives\u003cbr\u003e● Steam-sterilized for safer storage and freshness\u003cbr\u003e● Sustainably sourced from organic growers\u003c\/p\u003e\n\u003cp\u003eUsage\u003cbr\u003ePerfect for biryanis, pulaos, or as a fragrant accompaniment to curries and stews.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"1 kg","offer_id":54035197821300,"sku":null,"price":300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/basmati-rice-_A.png?v=1780655104","url":"https:\/\/thesustainablemarketplace.in\/products\/organic-basmati-rice","provider":"The Sustainable Marketplace","version":"1.0","type":"link"}