{"product_id":"organic-idly-rice","title":"Organic Idly Rice","description":"\u003cp\u003ePure \u0026amp; Sure Organic Idli Rice is premium, carefully selected grain grown on certified organic farms to deliver soft, fluffy idlis with minimal processing. The grains are cleaned and handled to retain natural texture and cooking performance.\u003cbr\u003eTreated using a patented steam sterilization process to reduce harmful microbes without\u003cbr\u003echemicals, the rice remains safe and shelf-stable while keeping its natural purity. The result is\u003cbr\u003ereliable idli rice that makes tender, wholesome steamed cakes.\u003cbr\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e● 100% certified organic idli rice\u003cbr\u003e● Produces soft, fluffy idlis with excellent texture\u003cbr\u003e● No chemical polishing or bleaching\u003cbr\u003e● Steam-sterilized for safer consumption and longer shelf life\u003cbr\u003e● Sourced from 1800+ organic farmers\u003c\/p\u003e\n\u003cp\u003eUsage\u003cbr\u003eSoak and grind or use in mixes for idli batter to prepare soft idlis served with chutney and\u003cbr\u003esambar.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"1 Kg","offer_id":54035198247284,"sku":null,"price":150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Idli-rice_e9450570-4fa5-4bf6-8ff5-68aaf57c7d04.png?v=1780639926","url":"https:\/\/thesustainablemarketplace.in\/products\/organic-idly-rice","provider":"The Sustainable Marketplace","version":"1.0","type":"link"}