{"product_id":"organic-maida","title":"Organic Maida","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Maida is milled from certified organic wheat and refined without harmful chemicals, bleaching agents, or synthetic whiteners. The result is a soft, fine flour that performs like conventional maida but without toxic processing, ideal for baking and Indian breads.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach batch is handled hygienically and treated using patented steam sterilization to reduce microbial contamination while avoiding preservatives. The outcome is clean, shelf-stable maida that gives the refined texture you need for bhature, breads, cakes and pastries.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% certified organic, chemical-free refined flour\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSoft, fine texture ideal for baking and Indian fried breads\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFree from bleaching agents, synthetic whiteners and emulsifiers\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSteam-sterilized for safety and longer shelf life\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSourced from our trusted network of 1800+ organic farmers\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBaking cakes, cookies, and breads\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBhature, samosas, naans and fritters\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003c\/span\u003eEveryday recipes that require fine, soft flour\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035183993204,"sku":"42","price":65.0,"currency_code":"INR","in_stock":true},{"title":"1kg","offer_id":54035184025972,"sku":"43","price":120.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Maida-flour--F_1.jpg?v=1780496625","url":"https:\/\/thesustainablemarketplace.in\/products\/organic-maida","provider":"The Sustainable Marketplace","version":"1.0","type":"link"}