{"product_id":"organic-red-beaten-rice-poha","title":"Organic Red Beaten Rice \/ Poha","description":"\u003cp\u003ePure \u0026amp; Sure Organic Red Beaten Rice (Poha) is made from nutrient-dense red rice flattened at peak freshness to preserve iron, B vitamins, and fibre. This lightly processed poha delivers natural colour, mild nuttiness, and easy digestibility for quick, wholesome meals.\u003c\/p\u003e\n\u003cp\u003eThe flakes are steam-sterilized to improve hygiene and shelf life without chemicals, resulting in safe, nutritious poha ready for upma, chivda, and quick breakfasts.\u003cbr\u003eBenefits\u003cbr\u003e● 100% certified organic red poha\u003cbr\u003e● Rich in iron, dietary fibre, and B vitamins\u003cbr\u003e● No bleaching or chemical polishing\u003cbr\u003e● Steam-sterilized for cleanliness and longer shelf life\u003cbr\u003e● Traceable, farmer-first sourcing\u003c\/p\u003e\n\u003cp\u003eUsage\u003cbr\u003eRinse and cook for upma, poha chivda, aval upma, or use in quick breakfast recipes.\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"500g","offer_id":54035208667508,"sku":null,"price":95.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Red-Beaten-Rice_F_-500-Gms.jpg?v=1780655107","url":"https:\/\/thesustainablemarketplace.in\/products\/organic-red-beaten-rice-poha","provider":"The Sustainable Marketplace","version":"1.0","type":"link"}