{"product_id":"organic-wheat-flour","title":"Organic Wheat Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePure \u0026amp; Sure Organic Whole Wheat Flour is from certified organic wheat grown in Rajasthan and Madhya Pradesh and stone-ground on slow-moving chakkis. This gentle milling preserves the bran, fibre, germ, B-vitamins, and natural wheat aroma giving atta that deeper flavour and better texture than roller-milled flours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEvery batch is unbleached, unrefined, and free from polish or additives. The grain is handled with care and treated using a patented steam sterilization process to reduce harmful microbes while retaining nutrition and flavour. The result is a wholesome, high-fibre atta that makes softer rotis, lighter parathas, and more digestible everyday meals.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% certified organic, stone-ground atta\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePreserves bran, germ, B-vitamins and natural flavour\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHigh in dietary fibre and plant protein\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eUnbleached, unrefined, and additive-free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eProcessed using steam sterilization for safer consumption and longer shelf life\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSourced from our trusted network of 1800+ organic farmers\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eUsage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDaily rotis and phulkas\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eParathas, stuffed breads and pooris\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHomemade baking (flatbreads, cookies)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-e26c0081-7fff-29ad-934f-23783d86e428\"\u003e\u003cspan\u003eHealthy meal prep and kids’ recipes\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure and Sure","offers":[{"title":"1kg","offer_id":54035180913012,"sku":"29","price":80.0,"currency_code":"INR","in_stock":true},{"title":"5kg","offer_id":54035180945780,"sku":"30","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/9133\/6308\/files\/Wheat-flour_7a20e2aa-41a5-4c0e-aede-6a9b27077adf.jpg?v=1780655107","url":"https:\/\/thesustainablemarketplace.in\/products\/organic-wheat-flour","provider":"The Sustainable Marketplace","version":"1.0","type":"link"}