Rasra Mai

RASRA MAI is a hand-embroidery clothing brand for women and children, founded in Lucknow in 2024 by co-founders Shanoli and Radhika. Born from childhood memories of mothers embroidering with love and care, the brand is a tribute to heritage, memory, and the enduring spirit of handmade craft. Rasra represents the essence of memory, while Mai draws from the most powerful source of love and creation: mother. Each piece is thoughtfully made with comfort, detail, and tenderness, carrying stories through every stitch. More than a homegrown label, RASRA MAI is a heartfelt effort to preserve and celebrate hand embroidery, creating keepsakes to treasure and pass on through generations with pride.