Privacy policy

This Privacy Policy describes how The Sustainable Marketplace™ (“Platform”, “we”, “us”, “our”) collects, uses, stores, processes, and shares your (“User”, “you”, “your”) personal data when you access and use our e-commerce marketplace platform, including our website (https://thesustainablemarketplace.in), our mobile application “The Sustainable Marketplace™” (“App”), and related services (collectively, the “Platform”), which include:

Our official website and our mobile application.
Our official brand pages, social media and lead-generation tools on third-party social media networks.
Interactions through official communication channels, including email, instant messaging services, and integrated chatbot functionalities.
All other digital services and marketplace functionalities provided by the Company connected to the operation of the Platform.

Unless otherwise stated, this Privacy Policy applies to all Users of the Platform.

Acceptance and Consent

Please read this Privacy Policy carefully. If you do not agree with its terms, you should not access or use the Platform.
By accessing, downloading, installing, or continuing to use the Platform, you confirm that you have read, understood, and provided your free, specific, informed, and unambiguous consent to the collection, processing, storage, transfer, and sharing of your personal data, including sensitive personal data, in accordance with this Privacy Policy and applicable law.
You may withdraw your consent at any time, subject to legal and contractual obligations.
In accordance with applicable law, the process for withdrawing your consent shall be as easy as the process used to provide consent. Once you withdraw your consent, we will stop processing your personal data within a reasonable timeframe, unless such processing is required or authorized by law.

Our Commitment to Data Protection

We are committed to protecting your privacy and maintaining the integrity and confidentiality of your personal data. All data processing activities are undertaken in accordance with this Privacy Policy and applicable Indian laws.

Information We Collect

We collect only such information as is necessary for lawful purposes connected with the operation of the Platform.

Personal Information

This includes information you voluntarily provide, such as:

Name
Email address
Phone number
Billing and shipping address

Device and Technical Information

We may collect:

Device model, operating system, and version
Preferred language
Unique device identifiers and advertising IDs
Network and usage information

Permissions

Depending on your device and operating system, we may request access to location, media storage, microphone, or camera strictly to enable Platform functionality, in compliance with app store requirements.

Sensitive Personal Data

During transactions, we may process sensitive financial data such as bank account details, credit/debit card information, or other payment instrument details (“Sensitive Data”) as permitted by law. Such data is used strictly for transaction processing or compliance with legal obligations and is retained only for the minimum period required by applicable financial and tax regulations or under any other law, after which it is deleted or anonymized.

Purpose of Data Collection

We process personal data for the following purposes:

User identification and account management
Order processing, payment facilitation, delivery, returns, and refunds
Customer support and grievance redressal
Platform analytics and performance improvement
Marketing communications (only where consent has been provided)
Compliance with applicable laws and regulatory requirements
We may use your interaction data (such as search history and chatbot queries) to train our internal AI models and improve our recommendation engines. This helps us provide a more personalized and sustainable shopping journey. Any data used for broad model training is anonymized and stripped of personal identifiers.

Location Data

We may collect approximate or precise location data (GPS or network-based) to enable accurate delivery and Platform services. Location data is shared only with authorised service providers strictly for this purpose.

Data Relating to Minors

The Platform is intended for use by individuals who are at least 18 years of age. We do not knowingly collect personal data from minors (individuals under the age of 18 years). If you are under 18 years of age, you must not use the Platform or provide any personal data without the involvement, supervision, and express consent of your parent or legal guardian.

Information Sharing and Disclosure

We do not sell or rent your personal data.
We may share personal data only with:

Sellers, vendors, and logistics partners for order fulfilment
Payment gateways and financial institutions for transaction processing
Customer communication and support service providers
Marketing service providers, strictly where consent has been obtained
Government or regulatory authorities, where required by law

This may also include third-party service providers engaged for analytics, data processing, fraud prevention, communication services, platform operations, and risk management, strictly for purposes connected with the functioning of the Platform.
All third parties are contractually bound to:

Use data only for authorised purposes
Maintain confidentiality
Implement reasonable security safeguards
Comply with applicable data protection laws

We may also disclose personal data where necessary to comply with court orders, lawful requests, or directions from competent authorities, or to protect our legal rights and interests.
In the event that The Sustainable Marketplace™ (A brand of Being Sustainable Private Limited) undergoes a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personal data and business user data will be among the assets transferred. You acknowledge that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer may continue to process your data as set forth in this Policy.

Cross-Border Data Transfers

To ensure secure transactions and efficient deliveries, we partner with trusted service providers who maintain high data-security standards. Your personal data may be stored or processed on servers located outside India, including through secure cloud-based service providers. Such transfers are undertaken in accordance with applicable Indian data protection laws and are protected by appropriate safeguards to support the safety of your information.

Cookies and Tracking Technologies

We use "cookies," web beacons, pixels, and similar tracking technologies on our Platform. Cookies are small data files stored on your device that help us recognize you, remember your preferences, and improve your experience. Under the DPDP Act 2023, certain identifiers collected via cookies are considered personal data.
Categories of Cookies We Use: In accordance with the DPDP Rules, 2025, we categorize our cookies as follows:

Strictly Necessary Cookies: These are essential for the Platform to function (e.g., maintaining your shopping cart or secure login). These do not require your prior consent as they are necessary for the service you requested.
Performance & Analytics Cookies: We use partners like Google Analytics to understand how you navigate our Platform so we can align our features with your needs. These are only activated after your explicit consent and do not track your activity on other websites.
Marketing & Preference Cookies: These help us deliver relevant content and remember your settings. In line with Indian law, we strictly prohibit the use of tracking or targeted advertising cookies for any user known to be a child (under 18 years of age).

Consent and Your Choices

Explicit Opt-In: Non-essential cookies will only be activated if you click "Accept" on our cookie banner.
No "Dark Patterns": We do not use pre-ticked boxes or manipulative designs to gain your consent.
You have the right to access, correct, or erase your data at any time. If you change your mind, you can withdraw your consent just as easily as you gave it via the "Cookie Preferences" link in our footer. This ensures our platform remains a transparent environment that supports your digital rights.

Independent Third-Party Tracking & APIs

To support our partner brands in managing their storefronts, we provide APIs that may allow brands to utilize their own tracking technologies. You may encounter cookies, pixels, or beacons on certain brand-specific pages that are placed by these third parties or the brands themselves. As these are not controlled or partnered directly with The Sustainable Marketplace™, we are not responsible for their data practices. We strongly recommend reviewing the individual privacy policies of the brands you interact with to understand their use of cookies and how to opt-out.

Our Platform contains links to other websites, including those of our partner brands. We do not exercise control over, and are not responsible for, the privacy practices or the content of these third-party websites. You agree to indemnify and hold The Sustainable Marketplace™ harmless from any dispute arising out of your disclosure of personal data to third parties through our Platform.

Your Choices : Marketing Communications

We value your time and digital space. We will only send you non-essential (promotional or marketing) communications if you have provided your explicit, affirmative opt-in consent during account setup or at a later stage.

Withdrawing Consent: You may withdraw your consent to receive marketing communications at any time by writing to us at customercare@thesustainablemarketplace.in or by unsubscribing.
In accordance with the DPDP Rules 2025, we will process your request to unsubscribe promptly. We align our systems with your preference as quickly as possible to ensure you are removed from all relevant lists without delay, and in any event, within the timelines prescribed by law.
Transactional Messages: Please note that even if you opt-out of marketing, you will still receive "essential" messages related to your orders, security alerts, and account updates.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required under applicable law.

Data may be retained longer where necessary to:

Comply with legal or regulatory obligations
Prevent fraud
Resolve disputes
Enforce legal rights

Security Measures

We implement robust technical and organizational measures-including industry-standard encryption and strict access controls-to safeguard your personal data against unauthorized access, loss, misuse, or disclosure. Data transmitted to our systems and cloud-based service providers is secured using advanced security protocols. While we strive to protect your information through these rigorous precautions, please be aware that no security system can guarantee absolute protection.

User-Generated Content

Any information you choose to make public on our Platform-such as product reviews, comments, or community forum posts-is not subject to this Privacy Policy's non-disclosure protections. We may use your public reviews and ratings for marketing purposes to showcase real user experiences to our community.

User Rights

In accordance with the Digital Personal Data Protection Act, 2023, you have the right to:

Access your personal data
Request correction or updating of inaccurate data
Request erasure of personal data
Withdraw consent, where applicable
You have the Right to Nominate an individual to exercise your data rights in the event of your death or incapacity.

Requests may be made by contacting the Grievance Officer listed below.

Grievance Redressal

For data concerns, contact our Grievance Officer at customercare@thesustainablemarketplace.in

Name of officer-H.K. Thakur

Designation: Grievance Officer

Email: customercare@thesustainablemarketplace.in

Phone: +91 94611 03161

Availability: 09:00 AM to 06:00 PM, Monday to Friday (excluding weekends and Public Holidays).

We acknowledge grievances within 48 hours and aim to resolve them within 30 days.

Contact Details

For privacy-related queries or data protection concerns, you may contact:

The Sustainable Marketplace™
Email: customercare@thesustainablemarketplace.in

Head Office Address:
334 Vivek Vihar,
New Sanganer Road
Jaipur 302019
Rajasthan

Policy Updates

This Privacy Policy may be updated from time to time to reflect changes in legal requirements or data practices. Updates shall be effective upon publication on the Platform. Continued use of the Platform constitutes acceptance of the revised Policy.

Disclaimer

While we take all reasonable measures to safeguard your data, we cannot guarantee absolute security against unauthorized access or breaches beyond our control.

Certain content on our platform, such as product descriptions or automated customer support, may be generated or assisted by AI. While we strive for accuracy, we do not guarantee the reliability of AI-generated content and advise user discretion.

This Privacy Policy was published on 15th February 2026. To support continued alignment with legal and platform requirements, we may update this policy as needed. All revisions will be published here and shall become effective immediately upon publication.