Thread Game

THREAD GAME is a conscious clothing label founded by Niki Doshi, rooted in mindful fashion and timeless design. The brand celebrates India’s textile heritage through handwoven fabrics such as Khadi, Jamdani, and Kala cotton, reimagined for modern wardrobes. Its organic label initiative, ANVYAA, explores fabrics including bamboo, banana, aloe, orange, and milk in contemporary styles. Crafted from natural, breathable, skin-friendly fabrics, every garment balances comfort, elegance, and versatility. Developed in-house with close attention to quality and detail, THREAD GAME is KVIC-certified and committed to supporting traditional craftsmanship for today’s conscious consumer and lifestyles.